Client: NutriSnap Easy Calorie Counter
Platform: iOS & Android
Service: Full ASO Audit + Growth Plan
Result: +63% installs and revenue in 45 days

🧩 The Problem

NutriSnap had a strong product — a fast, easy-to-use calorie counter with verified food data — but was struggling with low visibility and underwhelming conversion in the App Store. Despite great retention, they weren’t getting enough qualified installs to scale.

🎯 The ASO Ninja Strategy

We stepped in with a full ASO, UI/UX, and monetization audit tailored to NutriSnap’s goals and audience. Here’s what we did:

✅ Keyword Optimization:
We identified high-volume, low-competition keywords like “easy calorie tracker,” “barcode food log,” and “AI calorie counter,” then rewrote the title, subtitle, and description to target them.

✅ Visual Overhaul:
We redesigned the first 3 screenshots to highlight key benefits (“Track in 3 seconds,” “No signup needed,” “Affordable lifetime pricing”) and used stronger value-driven captions.

✅ Description Rewrite:
We rewrote the long description using clear headers, emojis, and keyword-rich copy focused on user pain points (e.g. time, accuracy, affordability).

✅ Monetization Highlighting:
We repositioned their lifetime pricing model in metadata and visuals to make it a competitive selling point — especially in price-sensitive regions.

📈 The Results (Within 45 Days)

• +63% increase in downloads (organic + blended)
• +60% increase in revenue, mostly from lifetime plan purchases
• Ranked in Top 3 for several target keywords like “easy calorie counter”
• Improved screenshot click-through rate by 40%

💬 Client Feedback

“ASO Ninja completely transformed how we show up in the App Store. The keyword rankings, visuals, and growth plan gave us a real edge and we saw the results almost immediately.”
— Rex, Founder of NutriSnap